How Marketing On Your Customer - 986 Words

There are many ways to collect marketing information to help your company. Identifying your customer needs will help benefit your customer and your company in the long run. Your customer is what keeps you in business if they are not happy with the quality of service or products that you provide then your company will have a very short lifespan. Marketing fundamentals show us that knowing your target audience will allow you to be more competitive against your competition. It will allow you to tailor your services towards or customer’s needs and wants. Another benefit of pleasing your customer is allowing you to gain access to important information about your competition just remember this is a two-way street which your competitor can gain the same information about you from the customer. By gaining information from your customer you will be able to identify the strengths and weaknesses or your competition and how successful they were to making your customer happy. Be able to identify the long-range schedule of upcoming procurements this will keep you focus on future opportunities. Another benefit of looking ahead 12 months out will allow you company to be proactive on conducting research and budgeting to prepare the company for making a competitive offer. Also, by doing your homework ahead allows you to take your time and do it right the first time vs trying to rush and leaving important parts out of the process which in turn will present to the government agencyShow MoreRelatedMarketing Content Essay730 Words   |  3 Pages [h1] Tailoring Marketing Content to Your Audience Meta description: Companies can increase the personalization of their marketing efforts through personas, advanced analytics, customer segmentation, and channel attribution. The online stylist service Stitch Fix is a dramatic example of how to personalize customer service. Members fill out a survey and receive boxes of clothes and accessories that are curated to meet their individual tastes. This level of personalization is what consumersRead MoreThe Importance Of Marketing Metrics769 Words   |  4 Pageslike HubSpot Hootsuite, we have an excellent idea of what is working and how we can continue to improve on the success of our programs. Depending on the audience you’re trying to reach, the strategies and channels you are using to reach them and the overall objective, each campaign may call for different metrics to assess effectiveness. There are a variety of metrics you or your team may be using to help improve your marketing and day-to-day performance. Those metrics may include but are not limitedRead MoreThe Saas Marketing Strategies For Your Business1513 Words   |  7 Pagesdigital marketing. The fastest-growing SaaS startups popularized growth hacking and effectively leveraged content marketing. Plus, they learned to how to turn growth in users to growth in revenue. Competition is fierce. And today s sales don t always satisfy tomorrow s revenue goals. Therefore, SaaS marketers who subscribe to popular tactics may find themselves left behind. But how do you discover new marketing strategies for your business? The answer lies in testing. Similar to your productRead MoreThe Importance Of The Marketing Budget1172 Words   |  5 Pagesnews is marketing budgets have been on a steady incline for the past few years and have officially climbed all the way to 12 percent of company revenue. In fact, 2017 is the third consecutive year of marketing budget increases across the US and the UK—so it seems like everyone is spending more. The bad news is you still have to validate your marketing budget to your boss, which isn’t the easiest thing to do. If it’s time for you to take the plunge and justify your marketing budget to your boss, haveRead MoreMarketing Strategy Of Using Generic Ads Essay806 Words   |  4 PagesTraditional marketing does not have the same affect on consumers as it once did. Consumers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands the opportunity to pinpoint specific consumer interests. This kind of content is highly effective. Content marketing specialist Ben Stroup discovered that 90% of consumers find custom content useful. Marketers are now tasked to build customer-drivenRead Moremarketing1583 Words   |  7 PagesMARKETING Marketing is the management process for identifying and anticipating customer requirements profitably. All company policies and activities should be directed toward satisfying customer needs. 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Your marketing plan shouldRead MoreAdvantages and Disadvantages of Marketing1402 Words   |  6 PagesDisadvantages of Marketing By Adrian â€Å"Marketing† is defined by Wikipedia as â€Å"the process by which companies create customer interest in goods or services†¦ through which companies build strong customer relationships and creates value for their customers and for themselves.† Start with a marketing plan – identifying the customer and their needs and wants. Since the essence of business is fulfilling a need it is an important to know which need you are trying to fulfil. Then you need to know how best to reachRead MoreHow You Can Boost Sales With Marketing. Marketing Is The1123 Words   |  5 PagesHow You Can Boost Sales with Marketing Marketing is the best way to help small businesses build success. With a great marketing strategy, you have the ability to grow your customer base, and continue to hold onto current customers. 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Plato And Plato s The Apology - 1623 Words

Humans possess a natural and profound curiosity. This curiosity subsequently is the driving force for the emergence of philosophy. From early on, individuals realized that the world and many of the things and concepts within the world were inconceivable, which created a desire or love for wisdom. While many were interested in philosophy, pre-Socratic philosophers were more interested in determining how the world worked and its origins/cosmology, as oppose to philosophers such as Plato And Socrates who focused more on ethics or morality. Plato’s conception of God and religion can be depicted in his literatures â€Å"Euthyphro† and â€Å"The Apology† which he expresses through his writings of Socrates in dialogue formation. While one may assume that†¦show more content†¦If he did not believe in the gods he would not feel free to express or have the comfortability to say that in public. This inner voice can surely be one of the gods, possibly the god in whi ch he claims to be in servitude to, speaking to him. After reading the speech, some may wonder whether Plato and Socrates were polytheistic. For instance, Socrates often refers to â€Å"the god† in multiple instances which raises the potential question of whether or not Socrates and Plato alike where monotheistic. For instance, in â€Å"The Apology† Socrates states â€Å"Gentlemen of the jury, I am grateful and I am your friend, but I will obey the god rather than you† (The Apology, 8). Additionally, â€Å"Socrates further asserts that he has been specially chosen by â€Å"the god† to persuade the people of Athens of their ignorance† (The Apology, 6). To some this is a potential possibility as the terminology â€Å"the god† can not only be found in â€Å"The Apology† but in other literatures such as â€Å"The Phaedo†. However, although â€Å"the god† is used various times, Socrates also uses â€Å"the gods†. Hence, it is unlikely that Plato and Socrates were monothe istic. When Socrates refers to â€Å"the god† it is most probable that he is simply referring to one of the many gods known to whom he is in service to. Additionally, it is essential to remember that during this time the Greeks and the vast majority of the world understood divinity through polytheism. Believing or establishing the idea of a single God wouldShow MoreRelatedPlato s Apology And The Apology1591 Words   |  7 PagesIn this paper I will discuss how Plato s Apology and Phaedo have difference ideas of what it means to be a philosopher. I will explain how in the Apology, the philosopher is wise in how he/she understand that they are wise because they know that they don t know, and in Phadeo the philosopher knowledgable and are concern in gaining more knowledge. In Plato s Apology we learn about Socrates life and who he really is. In platos Apology a philosopher is a wise person because he understands thatRead MoreApology, By Plato s Apology1298 Words   |  6 Pagesknowing you know nothing.† In â€Å"Apology,† written by Plato, this ethical belief makes a bold appearance demonstrating that true ignorance only revolves around those who think that they know everything. In â€Å"Apology,† Socrates learns that the wisest men are those who do not think of themselves of wise, and rather make an approach of going beyond an authentic method of inquiry and helping others seek their personal philosophies which may result in conflict. In Plato’s â€Å"Apology,† Socrates demonstrates thatRead MoreSocrates Apology Of Plato s Apology981 Words   |  4 PagesPart I: Essay Outline Question #2 At 23b of Plato s Apology Socrates claims to be wiser than his interlocutors because, unlike them, he does not think he knows what he does not know. Question: Is this self-assessment genuinely meaningful or is it merely clever word play? Thesis Statement: I think Socrates’ message behind his speech to his interlocutors was to both state his superior wisdom and gain the attention while doing so. Outline I. Introduction A. Opening Statement 1. What is wisdomRead MoreThe Apology Of Plato s Apology982 Words   |  4 Pages In the â€Å"Apology,† Socrates seems disobedient, disrespectful and even boastful as he speaks to the magistracy. In â€Å"Crito,† however, Socrates is found sleeping soundly as he patiently awaits his punishment – death. It seems that Plato’s works paint two entirely contradicting portraits of his mentor. Yet, it was not a contradiction for Socrates to refuse Crito’s help to leave Athens and avoid punishment, because the alternative penalties or escape would compromise Socrates lifestyle, and since he failedRead MorePlato s Euthyphro And Apology893 Words   |  4 PagesPhilosophers are known to question, analyze and evaluate everything but do not always end with concrete conclusions. Plato’s Euthyphro and Apology, to no surprise, highlight one of such debate: the human characteristics of wisdom. Though Plato was one of the earliest philosophers, the topic o f wisdom is still debated by modern philosophers today, contemplating questions such as â€Å"What are the classifications of ‘wisdom’?† According to Plato’s two dialogues, the characteristics of wisdom have a strongRead MorePlato s The Apology Of Socrates874 Words   |  4 PagesIn Plato s â€Å"The Apology of Socrates†, Socrates states, â€Å"the unexamined life is not worth living† and he would rather be put to death them stop his practice of philosophy (The Apology). In this writing, Socrates is charged with not accepting the gods recognized by the state, devising new gods, and corrupting the youth of Athens. However, the word apology in the title is not our modern English interpretation of the word. The name of the speech stems from the Greek word apologia, which translatesRead MorePlato s Apology And Crito983 Words   |  4 Pagesevents that have marked the history of humanity on earth. In the following written works, Plato’s Apology and Crito, The Gospel According to Mark, and Dante’s Inferno, religion and politics are shown to be intertwined, which emphasizes the impact of each individual character in each written work. Also, these written works explain how politics are affected by religion and vice versa. Plato’s Apology and Crito are plays that explain how Socrates, who was considered an honored and the wisest man inRead MorePlato s Apology And Crito976 Words   |  4 Pageshistorically events that have marked the history of humanity in earth. In the following written works, Plato’s apology and Crito, The gospel according to Mark and Date’s inferno, in each of these work religion and politics are intertwined to show the impact of these in each character in each written work. Also, these written works explain how politics is affected by religion and vise versa. In Plato’s Apology and Crito are two consecutive plays that explain how Socrates, which was considered an honored andRead MorePlato s Apology And Crito977 Words   |  4 Pagesevents that have marked the history of humanity on earth. In the following written works, Plato’s apology and Crito, The gospel according to Mark and Date’s Inferno, in each of these works religion and politics are intertwined to show the impact of these in each character in each written work. Also, these written works explain how politics are affected by religion and vice versa. In Plato’s Apology and Crito, are two consecutive plays that explain how Socrates, which was considered an honored andRead MoreAnalysis Of Plato s The Apology 1198 Words   |  5 Pagesâ€Å"The Apology† by Plato is a work written as a speech-like monologue, which later turns dialectic. Socrates, who has been brought upon the courts, proceeds with his defense which is by no means an apology. He believed in practicing and teaching philosophy even if that meant going against the Athenian law. He believed above all that he should not go against his own beliefs. In his defense, Socrates claims that an â€Å"unexamined† life is not worth living. What he means by this is that living an unexamined

Leadership for Transformational and Transactional- MyAssignmenthelp

Question: Discuss about theLeadership for Transformational and Transactional. Answer: Introduction: The different leaders have different ways to work, perform, guide and accomplish the assigned targets, there styles vary and so do their plans and strategies at times. They have various motivational and inspiring lessons, which help them to go on and on. It may be possible that at some time a strategy may work while at another time that strategy may not work at all on the same project, thus this is the leader who has to foresee the best possible plan to implement so as to come up to the expectations of the organisation and come out with bright colours (Dion, 2012). Refer my personal leadership personality; I am a kind of leader who always takes the team forward in order to achieve what has been aimed. I always sit along with the team, ask about their views and suggestions, their suggestions may not be that matured but at times these small suggestions help us achieve even bigger. I always aspire that all the staff or team members to participate irrespectively of their age, gender, experience and tenure in the organisation. Both mature and new staff are an assert for any organisation, a place where people move together is sure to get the expected. Appreciation at times to all those who have outperformed is yet another thing never miss, this further encourages the staff to work even harder, small certification can really set their confidence at sky high levels. Few words of appreciation give confidence in the mind of the worker and bring about the total outcome from that particular staff; it also is a challenge for the other staff members to get the same kind of applause in future. (Dartey-Baah, 2015). Leadership Theory I have learned from my experiences that all weak staff members should be handled with care and comprehensive due diligence, it is just the lack of confidence which is restricting them to outperform if they are also handled properly and trained and encouraged at regular intervals they too can do wonders (Friedman, 2004). They too have got the fire inside them, but the only thing which is required is to ignite it at the right time. In order to help them perform the way performers do, it is needed to pair them with these outperformers who shall guide them carefully and also the practical knowledge which they shall learn from them will carry those miles ahead. When they shall see closely how the seniors are doing a particular task, they shall also try to perform in a similar manner and this shall be the turning point for them. No one is a dump, the only thing required is to understand the spheres where these staff members are weak, and what exactly is to be done so as to battle out these spheres and win (Dartey-Baah, 2015). Sometimes it is also noticed that due to laziness and carelessness, some bigger wins turns into failures, here the need of right move at right time is to be illustrated to the staff and the results shall be totally different and positive. Proper training and at regular intervals is also very vital to get in touch with the latest technological changes, sometimes orthodox nature keeps us behind and the gaps becomes larger and larger and we miss out from the market competition (Cook, 2013). Thus knowledge is power and its enhancement at regular times is very significant. Each learned staff shall perform much more than even organisation may dream of. The staff should be up-to-date and the leaders are meant to ensure that such knowledge is properly acquired by each and every worker under him. Leaders must have never to give up attitude and work till the aim is achieved, He is required to lead from the front and show the path to the team to follow and work. Motivation to work continuously and that too till you reach the destiny is what the leader should aspire the members (Cook, 2013). Leaders have a firm determination and clear focus to reach the highest of heights. Leaders do not care for day or night; they work, guide, p erform and deliver, they work restlessly without any sense of fatigue, they sometimes get disappointed but they learn from their mistakes and improve them and makes sure that some mistake does not repeat (Junker and van Dick, 2014) It is well said that everyone makes mistakes but only fools repeat them. I have experienced that nothing is impossible, but firm determination and right path to move so as to achieve that mission is much needed. As a leader, it does not matter much what you lose but the thing which matters the most is that at least you tried hard and never lost hope. Strong leaders are those who learn and educate their team. A transactional leader is the one who is very particular about the values structure and order. These are expected and more likely to lead the military comprehensive operations, manage big corporations, or command the international projects which need rules and regulations for complete aims on time or guide people and supplies in such a manner which is very organized (Bryant, 2003). The transactional leaders are not to be placed or in other words, they are not perfect for such places where at the innovative and creativity ideas are valued. The transactional leadership are most likely and often compared to the transformational leadership (Solansky, 2010). There is a difference in both as the transactional leadership relies on the self-motivated humans who themselves work well in a directed and structured environment; whereas the transformational leadership requires motivation to inspire workers, in spite of direct others (Solansky, 2010). Being a successful transactional leader requires improvement is so many areas, some of the important areas which I believe to be vital as illustrated below point by point Understand which rewards boosts up the team staff The success of a transactional leader depends upon the hard work which is done by the staff members, the valuing of prizes or the rewards which are in place is significant, as a leader one should be totally clear in respect to the fact that which are the actions that you must perform so that it may boost up the individuals working under you (Solansky, 2010). There might be some situation where in this shall come to you that some strategies work for an aperson whereas these under similar conditions do not work for other team members, thus this choice of inputting the right thing at the particularly correct place is an important task to keep in mind and thus implement. Staff members required to understand the system of reward and also how they can win the To win a reward requires first and for most manner and requirement to be fulfilled to win it and clear descriptions knowledge how to move and in which direction. Sometimes it is noticed that the hard workers even after so much of continuous and honest labour do not achieve the victory, and the reason for this is that they have been working aimlessly without complete knowledge of the task and best manner to perform it (Mahajan, 2011). Thus being a traditional leader this shall be the duty of the leader to show the correct path to the team members and then ask them to start, there shall be no doubt at all, and then the reward can be easily won. Ensure that punishment and reward systems are properly in place and these are also continuously used Being a traditional leader, one should not at all be bias, the leader is to be completely transparent and work upon the law of equality for everyone. He should be punishing all members in case some wrong doing is noticed irrespectively of having any kind of partiality in mind for anyone, similarly all members who do good to be appropriately rewarded with any kind of bias in the decision. Deliver and illustrate timely feedback all the way of the work process.Staff should always be kept aware of their performance at regular times, and this is an important task which being a traditional leader one has to perform (Solansky, 2010). They should be told about any delay in performing the task and in case they are late in completing any task refer the timelines, They should also be reminded of the fact that they shall not at all receive any kinds of monetary or career growth if in case the delay continues. Being a traditional leader, this discussion should be regularly done and further delay if any be notified again to the concerned. Make sure that the recognition and rewards are provided quickly after a good performance. Being a traditional leader, this is very important that the staffs gets rewarded appropriately and that too well in time, there should be nil delay in this matter as the staff requires and expects recognitions soon to carry on with the same zeal and enthusiasm again (Antonakis and House, 2014). In case there is a delay in such things, the company may lose out with similar kinds of results in the next go. Thus a traditional leader should well ensure that such delay does not occur as it may hamper the future growth and also lose significant opportunities. Conclusion Being a leader requires so many qualities and responsibilities, these responsibilities are to be performed without any miss or delay, Someone has rightly said that Leaders are made and not born with automatic skills in them, the one who understands this develops skills and continuously works to further sharpen them, whereas the losers just sit on the orthodox beliefs and fail at the end. Leaders bring all their learning in front of their staff and make them understand the pros and cons of all activities which are performed by them. Leaders support all staff irrespective of any partial liking of a particular staff, they work and lead from the front at all complex situations so that their juniors learn from it and give out the best outcome. Leaders have a commitment to their work and their focus is clear referring its completion in the stipulated time. They do not let their teams morale drop down and educate them in all spheres to work even harder. Leaders do not differentiate between the genders of the workers; they treat each and every member of the team in a similar manner and take charge of all the hard situations. Refrences Antonakis, J. and House, R. (2014). Instrumental leadership: Measurement and extension of transformationaltransactional leadership theory.The Leadership Quarterly, 25(4), pp.746-771. Bryant, S. (2003). The Role of Transformational and Transactional Leadership in Creating, Sharing and Exploiting Organizational Knowledge.Journal of Leadership amp; Organizational Studies, 9(4), pp.32-44. Cook, S. (2013). Your Leadership Banner Personalizes Leadership Theories.Women in Higher Education, 22(11), pp.23-23. Dartey-Baah, K. (2015). Resilient leadership: a transformational-transactional leadership mix.Journal of Global Responsibility, 6(1), pp.99-112. Dion, M. (2012). Are ethical theories relevant for ethical leadership?.Leadership Organization Development Journal, 33(1), pp.4-24. FRIEDMAN, A. (2004). Beyond mediocrity: transformational leadership within a transactional framework.International Journal of Leadership in Education, 7(3), pp.203-224. Hazarika, A. (2009). Building the pipeline: Leadership succession is a key challenge.Leadership in Action, 29(4), pp.8-12. Junker, N. and van Dick, R. (2014). Implicit theories in organizational settings: A systematic review and research agenda of implicit leadership and followership theories.The Leadership Quarterly, 25(6), pp.1154-1173. Mahajan, S. (2011). Study on Leadership Styles and Theories.Indian Journal of Applied Research, 4(3), pp.281-282. Solansky, S. (2010). The evaluation of two key leadership development program components: Leadership skills assessment and leadership mentoring.The Leadership Quarterly, 21(4), pp.675-681.